Our natural hair care means no sulfates, parabens or cocamidopropyl betaine and other additives which build-up in your hair. We use organic aloe leaf juice, rosehip oil and essential oils to remove residues and allow the hair to breathe as it was meant to. A little goes a long-way with our 9 oz bottles. You will be amazed at how naturally soft you hair can be without sulfates. Safe for color-treated hair. This shampoo boasts an organic content of 74%.